'Pop Pictorial -
Pictorial Novels'

2012

passed with distincion:
best diploma thesis

My diploma thesis was entitled “Pop Pictorial - Pictorial Novels“. I illustrated a german novel and designed its entire marketing campaign.
Pictorial novel represents a new and by myself created style and subgenre within the graphic novel genre in which the typography is strongly connected to the illustrations.

In the theoretical part of my work I developed the strategy for the marketing of my book. Therefore I researched the graphic novel market in Germany, analysed and defined my target market and drew the right conclusions for the commercialisation.
This commercialisation consists of corporate design, communications strategy and aspects of marketing.

© texts by Malin Schwerdtfeger